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“Youth Nursing Homes” – A New Travel Trend

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The growing rift between China and America hurts us in ways we don’t see. Yes, we’ll feel inflation as a consequence of the tarrifs we impose, but also, we’ll miss the positive elements that exposure to different ways of doing life bring. For example, how do Chinese young people respond to…
By sethbarnes

zhang kaiyv DgnTgj0szVg unsplash

The growing rift between China and America hurts us in ways we don’t see. Yes, we’ll feel inflation as a consequence of the tarrifs we impose, but also, we’ll miss the positive elements that exposure to different ways of doing life bring.

For example, how do Chinese young people respond to the fast pace and crowding of urban life? It can be overwhelming.

Here in the U.S., we see it showing up in a new emphasis by young people on the importance of rest. I see this in young people who often prioritize rest over productivity. As a Boomer, I often find myself shaking my head at this. But maybe young people are onto something.

In China, this is showing up as a new type of travel destination is trending among young Chinese people: simple rural guesthouses where young city dwellers can relax and unwind.

NikkeiAsia reports that at one such guesthouse in eastern China’s Jiangsu province one recent day, several guests sat around a table having lunch.

“Life in the city is so fast-paced I feel like I can’t take a breath,” said a 27-year-old woman from Beijing who was staying at the lodging, located in a village roughly an hour’s drive from the city of Suzhou.

“Staying here, I feel like I’ve come back to my childhood home,” a man in his 20s said with a smile.

The guesthouse, which opened in July, is one of a growing number of so-called “youth nursing homes” that are popping up across the country. These places offer a space where guests — most born in the 1990s or later — can relax like senior citizens may do after retiring.

Posts mentioning such facilities on social media platform Weibo and Douyin (China’s version of TikTo), started surging around May.

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Such lodgings have attracted the particular attention of Generation Z and millennials yearning a simpler lifestyle of waking up at sunrise and going to sleep when it gets dark.

For twenty- and thirty-somethings in China, their whole lives have been marked by intense pressures, studying hard from a young age and facing fierce competition for college admission. But while China’s once-booming economy gave young people hope that their hard work would pay off with future wealth, the current slump has left many college graduates struggling to find work.

The increasingly popular retreat centers give young people a place where they can escape such harsh realities and focus on their mental well-being.

“By the time guests who spent time unwinding leave here to go home, their faces look brighter,” said the 26-year-old operator of the Suzhou guesthouse.

Photo by zhang kaiyv on Unsplash

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